Uses of Financial Wisdom Content
content can be provided to website visitors and as part of your
outbound marketing communications.
With a central library of articles and other tools, you can use
"resource center front pages" to provide access to those
resources for specific groups of website visitors, such as young
adults, all consumers and small businesses.
outbound marketing communications
You can also use the content in electronic newsletters by including
introductions to the articles in the newsletter with links to the
full articles located in the central library. Shorter introductions
(120 characters or less) can be used for social media applications
- Facebook, Twitter, Blogs.
Build a central content source - A central location for all
of your content will simplify everything. The Library of Content
has two main folders for website content - one for regular HTML
files and one for files relating to podcasts. Using this organizational
structure will help guide how content can be used and make the process
of updating content easier.
Determine how content will be offered to website visitors -
Resource centers for different types of visitors will help ensure
that visitors get content relevant to their wants and needs. The
Library of Content includes HTML templates for "front pages"
of these types of resource centers. You may want to use these templates
as starting points for building resource centers to add to your
- Online Resource
Library - for consumers
Foundation Center - for young adults
- Small Business
Resource Center - for business owners and managers
- Podcast Library
- for audio listeners.
Determine how content can be used in outbound efforts - Finding
content for e-newsletters and social media posting can be a troubling
question. The articles and podcasts from a central content source
can be the answer. Use short introductions with links to articles
or podcasts. The Library of Content includes almost 300 short introductions
to podcasts, articles for consumers and articles for small business.
Our Online Resource Library branded linked service also includes
short introductions for use in social media efforts.