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Using Financial Wisdom Content in an Electronic Newsletter Program

The use of electronic newsletters is growing. Consumers like the convenience of email and electronic newsletters can be more cost effective and are good for the environment. Deciding what to communicate becomes easier with the articles from the Library of Content or Online Resource Library. Adding informative content to your marketing messages makes electronic newsletters more interesting and effective.

Many organizations use a format with summaries in the email with links back to other web pages. With a Financial Library (as part of your site) or the Online Resource Library, you simply add those links to your emailed newsletter. Here is an idea of what an Electronic Newsletter could look like. When a reader clicks on the link in the newsletter, they would link to the full article found in your Financial Library.

Emailed Newsletter
Links to full articles

You may want to consider selecting content on a "calendar based" approach using seasonal themes:

First Quarter
Retirement & IRAs
Second Quarter
Simplifying Ones Financial Life
Third Quarter
Organizing & Planning
Fourth Quarter
Taxes & Estate Planning
January
An IRA Refresher
Wise Retirement Investments
April
Ten Reasons to Consider Online Banking
Planning for Major Purchases
July
Developing a Wise Borrowing Strategy
Understanding and Evaluating Life Insurance
October
Basics of Estate Planning
Taxable, Tax Advantaged, Tax Deferred & Tax Free
February
Components of a Secure Retirement
IRA or Roth IRA?
May
Building a Ladder of CDs
Direct Deposit
August
Nine Financial Planning Basics
Mutual Fund Dollar Cost Averaging
November
Tax Implications of Home Ownership
Charitable Giving Strategies
March
Can $5000 IRA Contributions Add Up?
Understand the Social Security System
June
Automatic Savings Programs
Measure Your Financial Progress
September
Building a Stock Portfolio
Establishing Good Financial Habits
December
Family Records Almanac
Making Annual $12,000 Gifts

Or you may want to use a product based approach:

Relevant Articles for 15 Products and Services
Checking Accounts
Make Your Money Work for You
Direct Deposit
The Right Types of Cash Accounts
Savings Accounts
Building a Savings Cushion
Automatic Savings Programs
Save For Any Reason
Children Accounts
Custodial Accounts for Children
College Funding Options
Save For College
CDs
Planning for Major Purchases
The Importance of the Federal Reserve
Building a Ladder of CDs
IRAs and Retirement
An IRA Refresher
Four Components of a Secure Retirement
Can $5000 IRA Contributions Add Up?
Online Banking
Ten Reasons to Consider Online Banking
Protecting Internet Activities and Electronic Data
Keeping Your Financial Life Simple
Credit Cards
Evaluating Credit Cards
Protecting Your Credit Card Activities
Pay More Than the Credit Card Minimum
Mortgages
Evaluating Mortgage Types
Consider Refinancing Regardless of Rates
Refinancing Your Mortgage
Home Equity Loans
Tax Implications of Home Ownership
Combining Your Real Estate Loans
Home Equity Loans
Auto Loans
Buying Your First Car
Reduce Your Auto Payments
Financing Your Car
Personal Loans
Developing a Wise Borrowing Strategy
Preparing to Borrow
Debt Consolidation
Financial Planning Services
Nine Financial Planning Basics
Planning for Your Financial Life Stages
Starting on the Road to Financial Security
Trust Services
Basics of Estate Planning
Estate Planning is More Than Minimizing Taxes
The Meaning of Probate
Investment Services
Asset Allocation
Building a Stock Portfolio
Financial Market Indicators
Safe Deposit Boxes
Safe Deposit Boxes
Have an Organized Financial System
Family Records Almanac

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